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03
FROM THE EDITOR'S DESK
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The One With the Full-Sized Aortic Pump
Good writing is evidence of good thinking—which means the reverse is true, too: Poor writing is (possibly) evidence of poor thinking.
When Editing Matters—and When It Doesn't
There is natural tension between speed to market and quality. Thoughtfully pursuing the right balance between them is worthwhile.
The Secret to Determining Ideal Blog Post Length
Every writer facing a blinking cursor has thought—with varying degrees of distress—about how long their post should be. What's the answer?
“Impactful” Is a Made-Up Word
Make this the year you banish the use of the word “impactful” from your writing.
What Do You Have Against "That"?
Word-pinching isn’t purely about cutting words for its own sake. Rather, it’s about clarity, concision, and consideration.
"I Read Every Word"
The scarcity of quality writing introduces an opportunity to differentiate yourself from your competitors.
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