Zinsser offers aspiring writers straightforward, simple principles for non-fiction writing—but nowhere does he promise it will be easy.

Good writing is evidence of good thinking—which means the reverse is true, too: Poor writing is (possibly) evidence of poor thinking.

On a short read that could have a lasting impact on your writing.

Practice makes perfect—but absent a solid technical foundation, you're working at a disadvantage.

Make this the year you banish the use of the word “impactful” from your writing.

How do you generate new content for it? Fortunately, your potential sources surround you.

A relatively easy—and eminently enjoyable—step toward improved writing skills is reading more.

The scarcity of quality writing introduces an opportunity to differentiate yourself from your competitors.