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03
FROM THE EDITOR'S DESK
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On Writing Well’s Timeless Value
Zinsser offers aspiring writers straightforward, simple principles for non-fiction writing—but nowhere does he promise it will be easy.
On the "Blah-Blah-Blahing" of the World
The world is undoubtedly getting noisier—but important distinctions between individual and business blogs can justify the latter.
The Third Key to Improved Writing
Practice makes perfect—but absent a solid technical foundation, you're working at a disadvantage.
“Impactful” Is a Made-Up Word
Make this the year you banish the use of the word “impactful” from your writing.
What Do You Have Against "That"?
Word-pinching isn’t purely about cutting words for its own sake. Rather, it’s about clarity, concision, and consideration.
The Pleasantest Road to Better Writing
A relatively easy—and eminently enjoyable—step toward improved writing skills is reading more.
Does Return on Investment Matter in Content Land?
If you're not creating top-notch content, measurement won't matter. It's important to start with quality.
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