Zinsser offers aspiring writers straightforward, simple principles for non-fiction writing—but nowhere does he promise it will be easy.

The world is undoubtedly getting noisier—but important distinctions between individual and business blogs can justify the latter.

Practice makes perfect—but absent a solid technical foundation, you're working at a disadvantage.

Make this the year you banish the use of the word “impactful” from your writing.

Word-pinching isn’t purely about cutting words for its own sake. Rather, it’s about clarity, concision, and consideration.

A relatively easy—and eminently enjoyable—step toward improved writing skills is reading more.

If you're not creating top-notch content, measurement won't matter. It's important to start with quality.